Meet Tammy.

Tammy is my grandmother, and she has strong opinions about plushes. Mostly that the ones you find everywhere are mass-produced and soulless.

Same bear, same bunny, same button eyes, churned out by the thousand in a factory somewhere.

She never understood why something you gift to someone you love, something meant to be cherished for years, should be made by a machine instead of a person.

So she started making her own. She designs sketches at the kitchen table with a cup of tea going cold beside her, then crochets every single one by hand.

She said her goal was to make a plushie so unique it makes someone visiting your home stop and ask where you got it.

The trouble was finding people to sell them to.

Tammy is brilliant at design and less brilliant at marketing, which is where I come in.

I'm her granddaughter, and I built this shop so her handmade plushes could reach further than the local craft fair.

Every design here is hers. Every stitch is made by her own hands, because she thought the mass-produced alternatives were dull and decided to do something about it.

Thanks for taking a look! She'll be thrilled.